Driving Success with GumGum
Start
Table of Contents
Contextual Intelligence Powered by Verity
Brand Safety in a Cookieless World
Unmatched Brand Safety Analysis
Viewable Impressions are Not Equal Impact
Benefits of Working with GumGum
GumGum Drives Success for Auto
Next
Reaching Our Audiences on Premium Sites
Own the Right Moments
Custom Ad Formats
Back
GumGum's Verity can determine granular content related to your brand, competitors, holidays, events, music, sports entertainment and more across GumGum's premium platform.
Verity’s IAB Categories and Image Recognition Targeting
GumGum’s proprietary artificial intelligence, including natural language processing and machine learning understand a page’s content and images with the primary purpose of providing relevant, brand-safe, and effective advertising.
VERITY
Full Page Analysis
Image Classification
Major Event Classification
Brand Safety
Keyword Detection
IAB Tier 1 & 2 Categorization
4A's Safety Framework
Sentiment Analysis
• SUV • Tires • Rearview Mirror • Mountains • Outdoors • Snow
Image Detection
• Automotive> Buying and Selling> Black Friday • Automotive> Auto Body Styles > SUV > Outdoor Activities
IAB Categories
Keyword • New Car • Buy a Car • Winter • Salesman • Goals Location • United States
Content Detection
How it Works
COOKIELESS WORLD
Spark Neuro Study Results
According to recent research, contextual targeting delivers a 73% higher performance than the behavioral targeting that is becoming increasingly nonviable.*
CCPA and GDPR restrictions are limiting consumer data sources that power targeting tactics like behavior, demographic and geo.
The Value of Contextual Advertising
Contextually relevant ads generated 43% more neural engagement than contextually irrelevant ads.
HIGHER ENGAGEMENT
Overall, contextual relevant ads were actually 10% more engaging than article content.
OUTPERFORM CONTENT
Contextually relevant ads are 2.2X more memorable than contextually irrelevant ads.
HIGHER MEMORY & PURCHASE INTENT
GumGum's Contextual Intelligence is the Safest Bet in a "Cookieless World"
GumGum partnered with SPARK Neuro to prove the value and effectiveness of contextual targeting in a post third-party data world and with privacy regulations in place, our study showed that contextual targeting is the answer to a cookie-less world.
Sources: SPARK Neuro *The Drum
Violence
Illegal
Drugs
Sexual
Obscene
Hate
BRAND SAFETY
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy and complies with The 4A’s Advertising Assurance Brand Safety Framework.
Threat Categories
Our Brand Safety
Partner Accreditations
vIEWABLE IMPRESSIONS
Increase in Viewability compared to IAB ads
56%
400%
44%
Increase in Time Seen compared to IAB ads
Higher Recall compared to IAB ads
First on The Page First in Performance
As users visit websites to consume content, eye tracking studies show that they focus on the text and images in the body of the webpage, largely ignoring page peripheries. With GumGum's tracking expertise, we deliver high level performance with our placements for your campaigns.
*Sources: Nielsen, Millward Brown, Moat & Tobii Pro
WORKING WITH US
High Impact Units built as Added Value
Increased Transparency
Fraud Elimination
Improved Brand Safety
Access To Premium Inventory
Apply 1st & 3rd Party Data
Third Party Serving
Cut through the digital and programmatic clutter with custom creative ads that address the right audiences at scale across content they care about.
DSP Direct Integrations
AVG Auto Benchmarks Out Perform Standard IAB
Clients
GumGum
Avg. Viewability
+0.30%
Avg. CTR
+80.7%
+5.70%
Avg. Engagement
vs
25%
Up to 25% Higher
3x
Higher
1.9x
+56%
+0.1%
+3.0%
Standard IAB
DRIVING SUCCESS
We can Reach Your Audiences on Premium Sites
AUDIENCE REACH
GumGum reaches 320MM unique monthly visitors - that’s 98% of the total US online population! GumGum's expansive reach combined with our contextual targeting expertise excels at creating brand awareness and driving mid to lower funnel at scale to the right audience. Leverage GumGum to align with content that inspires your audiences.
AUTOMOTIVE | NEWS & FINANCE | FASHION | MUSIC | SPORTS AND MORE...
185% Reach for SUV Intenders
238% Reach for Truck Intenders
118% Reach for Luxury Intenders
193% Reach for Electric/Hybrid Intenders
TOP INDEXING IAB CONTENT: Back-to-school Parenting Outdoors Hiking and Camping Water Sports and Activities
TOP INDEXING IAB CONTENT: Country music Concerts and Festivals Wildlife Fishing Sporting Events
TOP INDEXING IAB CONTENT: Business Relations International News Sporting Events Gym and Fitness Fashion
TOP INDEXING IAB CONTENT: Technology Woodworking Concert and Festivals Green Thumbs Hiking and Camping
The Perfect Media Mix to Reach Your Audiences
*Sources: comScore and Quantcast Audience Builders
• EOY Event Wrap Up • North American International Auto Show
• Oscars • March Madness • SXSW
• Memorial Day
• Summer Sales Events • 4th of Jully • Premios Juventud • Essence Fest
• Labor Day • NFL KIckOff
• LA Auto Show • EOY Sales Event • Dia de Los Muertos • Latin Grammys
• Holiday • EOY Sales Event
• Summer Sales Event • Bet Awards
• Super Bowl • President's Day
• Summer Sales Event
• NY Auto Show • Final Four • Fashion Week
January
June
October
December
• Truck Month • Hip-Hop Awards • Halloween • Fashion Week
OwNING MOMENTS
• CES • Sales Events (Bonus Cash)
• President’s Day Sale • SUV Season • Oscars • *NCAA Basketball • March Madness • *SXSW • Chicago Auto Show
• Memorial Day Sales Event • *MLB Baseball Opening Day • *Billboard Music Awards
• Summer Sales Events • Essence Fest
• CMT Awards • Labor Day Events • NFL Kickoff • *MLB Baseball World Series
• LA Auto Show • Year End Sales Event • Latin Grammys • *MLS Soccer Finals
• Black Friday Sales • Cyber Monday Sales • Year End Events • SUV Season
• Hip-Hop Awards • Truck Season • NY Fashion Week
• Detroit Auto Show • BET Awards • *The Masters Tournament • *NBA Finals
• *NFL - Super Bowl • *NCAA Football • National Championship • *Daytona 500 • *Winter X Games • Grammys
• Premios Juventud • 4th of July Incentives • *US Open Tennis • Back to School Season
• NY Auto Show • NY Fashion Week • *NCAA Basketball • Final Four • *NHL Stanley Cup
*Dates or events affected by the coronavirus pandemic”
Our Creative Formats
GumGum Standard In-Image
GumGum Standard In-Screen
In-Image Animated
In-Image Expandable
In-Image Frame
In-Image Canvas
In-Image :06 Canvas Video
In-Screen Animated
In-Screen Interactive on Scroll
In-Screen Frame
In-Image Embedded VIdeo
In-Screen Embedded Video
In-Screen Expandable
In-Video
Creative Production Details
AD CREATIVE
Ad Type
Accepted File Types
Supported Platforms
IN-IMAGE
Layered PSD's
Cross Platform
IN-IMAGE 728x90
IN-IMAGE EMBEDDED VIDEO UNIT
IN-IMAGE CANVAS
IN-SCREEN FRAME
10 BUSINESS DAYS
Mobile Only
EXPANDABLE UNITS
IN-IMAGE FRAME
IN-SCREEN
IN-IMAGE 6 SECOND CANVAS VIDEO
1. Layered PSD's 2. MP4 3. The original video - raw or .mov 4. VAST/VPAID Preferred
IN-SCREEN EMBEDDED VIDEO UNIT
Thank you!
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Cassidy Thedorf Account Director cassidy@gumgum.com
Questions? Contact Us.
Mark Ensley *VP, Detroit mensley@gumgum.com
Marc Walker Account Director, Detroit marc@gumgum.com
Thank You!
